Pricing New Products
I have always been interested in market strategy for companies, and began to seriously look at pricing strategies during graduate school. My thesis, Intertemportal Strategies for Firms Pricing New Products looks at optimization of pricing strategies upon initial product launch. Should the firm first introduce their product at a lower price to spur adoption and generate word-of-mouth? Or should the price start high to generate greater profit from less price-sensitive early adopters?
Aside from my thesis, I have written several feature magazine articles about the results of my research.