I am a data scientist turned tech entrepreneur, futurist and innovator. Throughout my career I have had the opportunity to explore many areas of data analytics and business strategy.
I started my journey of entrepreneurship after 10 years as a data scientist in the marketing research and finance industries.
Currently, I am founder and CEO of PureStrategy.ai, a technology company that creates and deploys AI coworkers into the enterprise so employees can make faster, data-driven decisions.
Wondering what's new? Here are a few things I've been up to lately. For more, check out my Press & Interviews page.
January 13, 2019
Pure Strategy will be joining the TechWest Canada delegation at the Mobile World Congress in February 2019. What a great chance to see all the newest tech all under one roof — with 107,000 of your closest acquaintances.
January 7, 2019
My article discussing my favorite 5 non-data-science books I read in 2018 really resonated with many members of AIDL, the largest online AI group which boasts almost 200,000 members worldwide. As a result, the article was featured in the group’s weekly newsletter. With hundreds of positive reactions and comments, a great discussion followed, and I loved seeing all the messages telling me that they picked up some of these picks on my recommendation.
December 31, 2018
Most of you know I'm a voracious reader - and I love to read books in a wide variety of fields. I find that the more I read out of my areas of expertise, the easier it is to piece things together within it.
With that in mind, I wrote a feature for Towards Data Science reviewing five books I read in 2018 that helped me as a data scientist.
December 20, 2018
I had a delightful conversation with Dataquest about the job market in data science and how, while technical skills might get you in the door, it's really your communication skills that will make you succeed in data science as a career.
Data science teams within organizations risk becoming marginalized if they can't communicate their value to the C-suite and if they collaborate poorly with other functional areas in the enterprise.
December 17, 2018
Delighted to announce that Pure Strategy has been invited to be part of Harvard University’s Innovation Lab which, as they put it “assembles the world's most prestigious data and analytics talent.”
Through this partnership we have the opportunity to solve analytics challenges with top brands like Duracell, Macy’s, Keurig Green Mountain and many others.
December 3, 2018
I’ve been working on an art collection created with the help of some AI tools. These are inspired by the vibrancy of cities I’ve visited.
Numbered fine art prints will be available in Early 2019.
November 23, 2018
I’m delighted to be featured in Spiceworks’ 2019 State of IT report on future trends in tech with comments on automation and machine learning. Check it out here!
November 10, 2018
I had a great time presenting at The International Future Computing Association’s Immersed 2018 Conference about AI use cases for customer experience in media and entertainment companies. I believe the future of AI is especially bright in this area.
And, of course, what about XR? AI as it has to do with XR technology is going to be all about generative methods, and not just taking a backseat and filling in the details.
November 6, 2018
That red circle looks little from this picture but it was HUGE for me. Not only did I meet many fascinating people at TEDx Navigators, but I got to present with my mom, my husband, and many friends in the audience. This is the first time my mom has seen me speak at an event, and the smile on her face after the talk made it unforgettable on a deeply personal level.
After all, our lives are profoundly meaningful both inside and outside of the workplace, and the best moments are the ones we can share with those important to us.
October 27, 2018
My talk at TEDx Navigators “Can an artificial mind see the Man in the Moon?” is only a week away.
Looking forward to sharing the story of how a 3-million-year-old pebble, a picture of Mars, a page of handwritten digits, and yes, the Man in the Moon, can help us understand an artificial mind, and ultimately understand ourselves.
October 24, 2018
My collaboration with fashion brand Shenova is out! It shows the hidden layers of a fully connected artificial neural network.
I am so excited to be wearing this custom-made dress for my TEDx Navigators talk about artificial intelligence on November 3rd.
It will be available in Shenova's fall collection soon for the stylish, smart women in your life.
October 18, 2018
Delighted to have been chosen from over 300 applicants to receive an award from Evolocity’s Women Founders Fund for Women-led businesses in STEM, not to mention having the opportunity to tell everyone at Startup Canada Day on the Hill why I am so positive about the future of AI in Canada!
October 13, 2018
Had a wonderful time celebrating with WIRED magazine for their 25th anniversary! Especially enjoyed hearing Jill Tarter’s insights about the SETI program and her thoughts on space exploration.
October 11, 2018
Soaking in the last bit of the 2nd Plenary of the JTC 1/SC42 on Artificial Intelligence in beautiful Sunnyvale, California. With almost 150 delegates from over 20 countries it was fascinating to work with people around the world who are passionate about AI.
Excited that over the coming years, I will be a liaison to the JTC 1/SC 37 Biometrics committee, where we will discuss AI as it applies to facial recognition, fingerprint and retina scanning, and prevention of identity theft.
October 9, 2018
What an amazing discussion about women on corporate and non-profit boards of directors tonight at the Silicon Valley Capital Club. Here we are toasting to the passing of SB 826 which will give many women the opportunity to be an important part of the success of California companies through board work.
What a wonderful night with a fantastic and inspiring group of women!
October 5, 2018
My cover story for the October issue of Quirk’s Magazine is on newsstands now!
In it, I discuss the technical side of natural language processing, including how computers understand human language, challenges in the state of the art technology, and why natural language understanding is essential for large companies.
September 28, 2018
Delighted to to have been invited to speak on a panel about building and serving on a board of directors at the Silicon Valley Capital Club on October 9th. Serving on boards has been a major source of education and experience in my career and I am looking forward to helping get others started on their journey.
September 24, 2018
Thrilled to announce that I will be doing a TED talk at TEDx Navigators this fall!
I’ll be talking about the ways our brains are biased in favor of seeing patterns that are not really there, and how machine learning applications sometimes have this kind of bias too. These quirks affect the technology we build in systematic and surprising ways. The implications of these issues run deep, and left unchecked can lead to unintended consequences that affect us all.
September 17, 2018
As part of The Enterprisers Project’s retrospective on technology changes within the last five years, I comment on the massive shift in the accessibility of data analysis tools to quickly build, test, and deploy machine learning models. Thanks to tools like Spark and Tensorflow, these capabilities are within reach of even small startups.
September 9, 2018
This weekend, I was featured in the Sunday Edition of Austria's Die Presse, where I talk about my experience trading just before the Global Financial Crisis.
It brought back some great memories. Here's my favorite part: Brownell left the Industry, today she operates a company dealing with data analysis and artificial intelligence. "You can say, I said goodbye at the right time," says the 35-year-old.
September 6, 2018
I spoke with Rassmussen College about what students need to do to prepare for changes in the job market as a result of artificial intelligence. Read it here.
September 2, 2018
Many businesses come to me to figure out how to benefit from the technological advances in AI. In this article, I give some of my best tips for how to get started so you don’t get left behind.
August 30, 2018
Are you an aspiring data engineer? In this article from TechRepublic, hear from myself and others about what questions to expect on your interview.
August 24, 2018
Thank you to TED for inviting me to design a lesson on machine learning for the TED Ed platform! We will be talking about the Perceptron, one of the first learning machines, and how it paved the way for deep learning. The lesson is designed for high school students, and my hope is that it will encourage students to consider a career in data science.
August 24, 2018
Look for my feature article on Natural Language Understanding in this October's issue of Quirk's Magazine on Customer Experience. I will review what CX professionals should know about the science in natural language understanding, what it can and can’t do, and where it may go over the next 5 years.
August 14, 2018
What are the biggest tech trends on the horizon? Make sure to check out the discussion about automation and machine learning in Spiceworks’ 2019 State of IT report where I discuss how businesses can take advantage of underutilized data to increase ROI on capital and marketing investments.
August 1, 2018
How should data scientists validate their models? Can bias be monitored algorithmically? I share my point of view with Workflow Magazine on how to monitor model prediction errors for bias.
July 25, 2018
Thank you to the International Future Computing Association for inviting me to speak at their Immersed 2018 conference! I will be covering some real-life case studies how AI will impact businesses in the not-so-distant future.
July 18, 2018
I shared my story with WinTech’s series “Voices of Women in Tech” including how I got started in tech, what my average day looks like, and how to build a strong community around you.
July 17, 2018
I had a wonderful time chatting with David Bellerive in the Phoenix Group's Lessons Learned in Marketing Podcast about how AI can apply to marketing in getting a handle on customer experience data and beyond.
July 10, 2018
Alteryx featured Pure Strategy as one of the top ways that AI can be used by airlines. This article looks at how our ANIE technology uses AI for feedback analysis and ultimately helps companies make informed decisions and meet customers’ expectations.
June 21, 2018
Ethics in AI is a hot topic and will become increasingly important within the next decade. I share my point of view on the issue as a part of this article.
June 15, 2018
Thrilled to have been invited to spend a week in Silicon Valley as part of the Canadian Women’s Network inaugural launch cohort of the top female-founded Canadian tech companies.